Commercial cleaning customers demand and deserve quality work
A cleaning business should strive to provide quality work as a foundation of its cleaning services. If a cleaning service is not providing superior service they run the risk of losing customers and gaining a poor reputation. That can be devastating in a world of Google reviews and an already saturated market. In San Antonio there are no less than 328 cleaning companies! Reputation is critical and key to staying strong in any industry. It is imperative to focus on providing the best service possible to each client. Doing so helps gain and maintain a good reputation and can lead to positive word of mouth that can help expand one's business. Attention to detail is another way to show customers that you provide quality service. Clients won't hesitate switching to a different company because the little things keep getting overlooked. This could be things like ignoring marks on walls,, not dusting the tops of picture frames, or allowing dust to buildup in the vents. These little, often overlooked, things are significant to clients. Many clients have installed video cameras and, yes, they actually watch the cleaning crews. This can serve as an incentive for crews to be on their toes but additionally, can help save an account if a question arises. Some businesses even leave "traps" or areas left intentionally dirty to see if cleaning crews miss things. A common example of this is throwing a small piece of paper in a corner or placing a wad of chewing gum in a, otherwise, empty trash can to see if it was picked up or removed. If cleaning crews frequently overlook cleaning areas like this it could cause clients to start looking to hire a different cleaning service. There is more than one way to do anything and the client's way is the best way! Paying attention to special requests or how clients like certain things cleaned is a must. By consistently making the extra effort to clean as your clients wish, (within reason of course), it's easy to keep clients satisfied. Allow for flexibility Potential cleaning customers want flexibility. People don't like paying for services beyond what they need, and they also like being able to pay for services on their terms. Most clients schedule cleaning on a specific day and time. Allowing clients to change their cleaning schedule can be a huge plus. Offering additional services like window washing or carpet cleaning is often necessary and can be bundled in the contract so working with clients to determine how often these services should be done is important. Sometimes commercial cleaning companies get into the habit of scheduling these services on a monthly basis when they may only need to be done quarterly or semi-annually. If a client has a reasonable cleaning request, every so often, try to accommodate them if it will take just a few minutes of added time. Just be careful of scope creep, which is when clients start asking for more and more service without paying for it. This is something new business owners may not anticipate and quickly it can become an uncomfortable situation. Trustworthy, Courteous, and well-trained employees Other important aspects of what customers are looking for, has to do with your cleaning technicians and office personnel. The role as the owner of the cleaning business is important, but employees act as the face of your company. This applies to both cleaning crews and office employees who have contact with the clients. How customers and potential customers interact with employees can benefit your business The first thing people want from a cleaning company's staff is trustworthiness. When a potential customer decides to hire a cleaning service, they are trusting complete strangers into their business. Most people are not going to hire a company they feel they can't trust. Since your employees may interact with clients and potential clients, you want them to be courteous and well trained. If your staff is courteous it can help build trust with existing clients, and potential customers could be more likely to take a chance on hiring you. When people can quickly trust your company, know the benefits of hiring you over the competition, and can get an accurate quote fast, they are more likely to choose your company. Quick responses and good communication Another factor that customers want from any company is good communication and quick responses. Often companies earn a new client simply because they were the only company that answered the phone when they called. That was certainly the case when our pipes burst during the crazy weather in February 2021! Responding to a situation quickly is something that clients appreciate greatly. Even though they usually don't really expect anyone to show up at their office within minutes, it is a good practice to do so anyway. Ignore the client and you will be replaced.
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According to San Antonio Office/Q 1 2018 our city boasts 93 high-rises- 8 of which are skyscrapers. Make that nine with the addition of the new Frost Bank Tower.
Continuing to use data from 2018 there was a total inventory of 58,686,342 sf of office space available. That inventory requires cleaning. These are submarket statistics reflecting the total of all class A/B/C buildings in San Antonio. Construction of new buildings has continued steadily but I do not have current figures for 2019. A further breakdown of sf by class is as follows:
My point is that there is an awful lot of office space being cleaned by a handful of large companies. A few are known nationally and at least one internationally. From my experience it is nearly impossible to speak with or connect with the decision makers/property management of such buildings. They have long and happy relationships with their current vendors and that is good. My question is how did these huge companies initially establish such long and happy relationships? Customers who value quality will spend whatever it takes to keep their buildings looking brand new. Those who prioritize budget will pay only the bare minimum, even if it means barebones services.
It may sound like quality-minded customers are far superior to budget-minded clients. The truth is, each group has pros and cons. Both can be great customers and both can be problematic. Quality-minded customers pay premium prices, value cleaning, and appreciate their contractors. On the other hand, their high standards can be difficult to meet. They expect their contractors to display the utmost professionalism and provide exceptional service. And they may not be understanding when problems (being short-staffed, running out of supplies, or scheduling changes) affect their services. Budget-minded customers may not share their cleaning contractors' dedication to creating beautiful and healthy buildings. They are also likely to haggle to get the “biggest bang for their buck.” That said, frugal business owners can be great customers. They may be less demanding and require less attention, plus they are more tolerant of problems and inconveniences if it means a lower price. Keep in mind, you must set the proper expectations when working with budget-minded customers. You are in business to make a profit, so don't give them your top-of-the-line service when they have a low budget. Low budgets mean less frequent service so make sure you are clear on that expectation. Behind the Scenes
Perhaps I am showing my age but as a child, and to this day, I Love Lucy remains a favorite sitcom that I will never tire of. One of my favorite episodes is when Lucy, while traveling through Italy, decides to soak up some local culture in order to be cast in a small part of a movie to be called Bitter Grapes. In this epic episode Lucy joins a group of women who stomp grapes in a huge wine vat. All the women speak Italian except Lucy. Calamity ensues when she fails to comprehend the orders of the lead grape stomper. Lucy has no idea the grueling exercise involved in grape stomping and soon poops out and needs to rest after a short period of stomping the grapes. The classic fight between Lucy and the Italian boss is made more memorable because the actress playing the role of the Italian boss did not speak English and misunderstood her directions. Lucille Ball nearly drowned in the vat of grapes during the filming of that scene! Although I have never attended a taping of a television show, I am quite aware of the many things that must occur off-screen. The behind the scenes actions are never seen by the audience but without the people who complete those tasks there would be no show to air. Such is the case in businesses. Take the janitorial business for example. There are producers, directors, actors, best boys and clappers but they go by different titles:
Hollywood Magic It is the expectation that the actors perform well in one take. When the office cleaning crew arrives to perform their duties they must perform on cue and in one take because it’s show time. There is no time or excuse for second takes. The client might be forgiving once or twice but they have their limits. When a client places his or her trust in a janitorial company they are doing more than issuing keys, pass codes and access cards- they are expecting a grand performance each and every time. The client has a reputation and image to maintain. They expect, and rightly so, Hollywood magic! Dress Rehearsal Just as in theatre, television or cinema the entire cast must be thoroughly prepared. Every night is opening night, debut or premiere. It’s a live performance! Everybody must know their role and that requires a lot of training. When a teacher calls in sick a substitute is called. If an actor can’t perform an understudy is sent in. Many businesses rely on temp agencies to send in people to staff offices and factories. Although careful screening is often conducted, sometimes an epic fail occurs. Such chances cannot take place in the janitorial world. While most anyone has the ability to clean it doesn’t necessarily mean they are professional cleaners. Before a professional cleaner is sent to a site some formalities should take place:
Cleaner Workplaces
Hiring a professional janitorial service will save you bundles as compared to paying for your own janitors. Consider their salary, insurance, and other benefits that you won’t have to pay. A professional service is a perfect way to avoid these additional maintenance and business costs. Contracting a professional janitorial service for your office is more practical since they are cleaning experts, have the necessary tools, and their own efficient ways of cleaning offices. These advantages help you achieve more. Trained Professionals Provide Quality Service A professional janitorial business can start cleaning as soon as you hire them because they are trained professionals. These professionals also know how to prioritize which areas should be cleaned first and rely on their experience to clean correctly. They’re amazing because no matter how quick they are, they can still maintain quality cleaning. These service providers also have the right manpower to do the job in less than a day, depending on how big the office is. They have special tools and techniques to make your office spotlessly clean. Professional cleaners can ensure regular and proper maintenance to your offices. Practicality Hiring a professional janitorial company is less costly compared to the salary of having your own in-house janitors. You’ll only be paying for the cleaning service on a schedule rather than paying salaries to employees who have little incentive to work quickly and efficiently. Hiring a professional cleaning service is indeed a lot more practical. A Day Porter is often a plus if your facility is large. IMJS can provide Day Porters as well as well as professional evening crews. Balancing Running a Business and Family Responsibilities: No More Guilt
There is life before, during and after work. The cleaning industry is extremely competitive so I made the decision early-on to be available at a moment’s notice 24 hours a day. But that comes with a, sometimes, heavy price. But this is a burden that I, really, don’t mind. When my children were young I worked two full-time jobs and rarely had the opportunity to interact with them. That price was the guilt I suffered from not attending school functions such as PTA, school plays, band concerts and, later, sports events. My eldest son, now 35, still reminds me of how I “abandoned” him and placed work over family. That son dropped out of school in his junior year of high school, is unemployed, unemployable and truly believes the government owes him. He is bi-polar and uses that as an excuse for everything. Somehow, I believe, he blames me for making him bi-polar by not being available to him as much as he would have liked me to. Yes, I do feel a tremendous guilt for not being at those events but, as a parent with several mouths to feed and bills to pay, I could see the big picture and placed emphasis on financial responsibilities. As a teacher I had after school obligations and my son was insanely jealous of my compulsory attendance to monthly school dances, sporting events on Thursdays and Saturdays and U.I.L. events. I was not present at his events so why should I be available for events at the school where I worked? It’s not easy to explain to a child whose only responsibilities were to go to school, make good grades, complete homework assignments and perform a few simple chores. Call me an enabler, and perhaps I am, but he is now 35 and he and his wife and six children live with me. Why? As I stated earlier, he is unemployable. But I, as a grandparent, cannot allow my grandchildren to suffer as a result of their father. And with that said I will now get to the point of this blog article. A few years ago (year 17 of teaching) I started planning my nearing retirement. Knowing that I would not be able to simply sit around the house all day without going stir-crazy or plant a garden (I don’t have a green thumb) I formed a cleaning company. I secured a couple of contracts, bought insurance and made sure to have all of the legal things in place. At the time there were only four grandchildren. You have probably heard the nursery rhyme of The Little Old Lady Who Lived in a Shoe. Well in October 2020 I retired from teaching and dedicated myself to running my company full-time. But now there are six grandchildren and many contracts. Because there are so many grandchildren I often take the three-year-old with me on cleaning jobs to take some of the burden off my daughter-in-law. Honestly, I enjoy his company and he is my favorite. But taking him with me does bring some setbacks. He usually waits until the floors are wet and the toilets have been cleaned and sanitized before announcing that he has to go potty. He can be a pain at times but I cherish our moments together. I now have the time to devote that I didn’t have when his father was a child. Yesterday, while cleaning a church, he wanted to show me that he knew what to do. He wanted to be helpful so he ran upstairs to turn on lights but accidently pulled the fire alarm! Suddenly lights were flashing, the alarm was deafening and the San Antonio Fire Department showed up. Embarrassing does not begin to describe how I felt when I had to call the office manager. The fire department was able to silence the alarm but needed a key to insert in the fire-pull station. The manager could not find one so S.A.F.D. had to chop into the wall and break the pipe to shut it off. The church business manager was so nice and understanding about the situation. Balancing work and family responsibilities is nothing new. Anybody that works, and has a family, experiences balancing of the two. What I have learned from my experiences may be different from others’ but I now carry pull-ups and will make sure to take a fully-charged tablet (and charger) on future cleanings to keep him occupied and entertained. He starts pre-k in a few months and In a few years his life will be filled with other diversions. His “Bopaw” will make certain to attend all school events of all the grandchildren. There will be no guilt this time around. Iron Mountain Janitorial | March 1, 2021 | Blog Post (Sometime I forget I’m no longer a teacher)
A story about taking a leap of faith and believing in yourself Patrick, the Great Dane puppy, was a bundle of energy. It puzzled him to no end that he couldn’t jump across the stream. Then, one day, he made an amazing discovery… Jumping across the stream at lunchtime was a favorite pastime of Patrick's older brothers. They weren’t fully grown yet, but they were still able to stretch their legs and make it across. On many occasions, Patrick attempted to jump across, but landed in the stream with a splash. Whenever he came out with his head down, his mom would say, "Don’t worry Patrick. I know you want to jump like your brothers, but maybe it's a little too soon." Patrick felt sad but kept his mother's advice in mind. He landed in the stream each time he jumped, but didn’t lose faith that his time would eventually come. One day, Patrick sat by the bank as his brothers happily jumped across the stream. As he watched, he started to wonder why he was unable to do what his brothers did. He looked at himself and realized that his legs were a wee bit shorter than his brothers' legs. "That's the reason," he exclaimed. "I just haven’t grown to their size yet!" Patrick skipped around with excitement after discovering that his height was the only thing holding him back. He knew his legs would eventually grow much longer. Two weeks later, Patrick woke up at sunrise. "There's something different about me today," he exclaimed. "I think today is my day to do something amazing!" He ran down to the stream. Without a second thought, he jumped and landed squarely on the other side. "I did it! I did it, mom," he screamed. His mother had come outside just in time to see him accomplish the feat. He was filled with pride, not just because he did it, but also because he persevered. Moral: Believe in yourself and keep moving forward toward your goals, despite your current situation. The Persevering Puppy Self-Reflection The sky was the limit for Patrick. Although not being able to jump to the other side of the stream made him sad at times, he was committed to persevering. Thanks to his mother's advice, he continued to believe that his time would eventually come. Think back to a time in your life when it seemed like everyone around you was doing well. When you compared their circumstances to your own, you felt cheated because your life wasn’t at the same stage as theirs. But look at you now! There’s no greater joy than experiencing success after perseverance. Knowing that you didn’t give up makes the victory so much sweeter. There isn’t a guarantee in life that you'll achieve what you want at the time you want it. But luckily, hard work produces satisfying results. Be patient. Use your drive and motivation to keep working towards your goals. In the meantime, enjoy what life has to offer you today. Be at peace with your circumstances and give thanks for what you’ve achieved. One of the shortest routes to where you want to go is to be happy with where you are today. Gratitude brings benefits of its own! Self-Reflection Questions:
According to San Antonio Office/Q 1 2018 our city boasts 93 high-rises- 8 of which are skyscrapers. Make that nine with the addition of the new Frost Bank Tower.
Continuing to use data from 2018 there was a total inventory of 58,686,342 sf of office space available. That inventory requires cleaning. These are submarket statistics reflecting the total of all class A/B/C buildings in San Antonio. Construction of new buildings has continued steadily but I do not have current figures for 2019. A further breakdown of sf by class is as follows: Class A- 16,634,071 Class B- 34,993,982 Class C- 7,058,289 My point is that there is an awful lot of office space being cleaned by a handful of large companies. A few are known nationally and at least one internationally. From my experience it is nearly impossible to speak with or connect with the decision makers/property management of such buildings. They have long and happy relationships with their current vendors and that is good. My question is how did these huge companies initially establish such long and happy relationships? As the idiom implies, one must be a step ahead of the competition. If the bird dawdles, the other birds will find the early-morning worms and, his catch will be difficult to find. The bird has many competitors (red, blue, brown, black, large and small) looking for survival. The same can be said for the business world.
Owning a business requires much behind-the-scenes effort. Many nights, after the grandchildren are settled and asleep, it is not uncommon for me to burn the midnight oil and actually run this business. There is much research to do in order to stay afloat and actually get ahead. There are 328 cleaning companies in Bexar County so the competition is fierce. Learning about keywords, back-links, Word Press and CSS files can be daunting but necessary. Studying the websites of my competitors has become a new norm for me. What does my competition do differently than me? Why do I receive less traffic to my website than others? These are questions that I had to find answers to. Not that I subscribe to Darwinism, something I do remember studying, briefly, in high school and university, but I do believe, strongly, in Survival of the fittest. It’s a dog-eat-dog world and in order to survive one must be strong. The answers were staring me in the face all along. Firstly, being I’m not an IT expert or website guru-I should let someone else handle the headache. I have since turned that over to professionals. Secondly, I observed something that really should not have been missed. Nearly every competitor (that actually had a website) claimed business hours as Monday through Friday. Closed offices on weekend? Availability is extremely important - especially in an emergency situation! With the Corona virus still impacting our planet it is crucial to set peoples’ minds at ease knowing they can call at any time 24 hours a day. This realization has certainly impacted my business and now I find myself scheduling crews to travel to different cities to disinfect “Big Box” stores. Yes, the early bird does get the worm! Recently I read an interesting online article from thejanitorialstore.com. The article is titled, "Are Your Cleaning Customers Motivated by Quality or Price?" Its author, Steve Hanson is a LinkedIn member and coach.
When I read, my purpose is either to learn or be entertained. Being I began my company less than five years ago, I am still learning the business side of things. Experience working in a business is one thing but actually owning one is quite different. Hanson's article could not have come at a better time because as I read it I was able to confirm, from experience, the things he pointed out. There are clients who are more concerned about cost than quality and they will haggle over pricing. They usually are not concerned about how beautiful their office is and are often easier to please if a scheduling problem arises. The majority of my clients are quality-minded and pay a great deal more than the budget-minded. Their standards are more closely matched to mine and their offices are often used in my video promos. |
AuthorJoe A. Isenberg II Recently I read an interesting online article from thejanitorialstore.com. The article is titled, "Are Your Cleaning Customers Motivated by Quality or Price?" Its author, Steve Hanson, is a LinkedIn member and coach.
When I read anything my purpose is either to learn or be entertained. Being my business is less than five years old and most of my life has been spent teaching adolescents in a classroom, I find the occasional need to brush up on things and to learn as much as possible because the business side of things, in any industry, is quite a bit different from the subordinate's role. Experience working in a business is one thing but actually owning one is quite different. Hanson's article could not have appeared at a better time because as I read it I was able to confirm, from experience, the things he pointed out. There are clients who are more concerned about cost than quality and they will haggle over pricing. They usually are not concerned about how beautiful their office is and are often easier to please if a scheduling problem arises. The majority of my clients are quality-minded and pay a great deal more than the budget-minded. Their standards are more closely matchhed to mine and their offices are often used in my videos. Categories |